developing marketing strategies to move the company forwardĬ. ………………… defined as all psychological, social and physical behaviour of potential customers as they become aware of, evaluate, purchase, consume and tell others about the product and servicesġ5. A philosophy that stresses customer value and satisfaction.ġ4. Sales Planning, Strategy and Implementationĭ. New product needs ideas, Developments, concepts and improvements.Ĭ. Advertising, Sales Promotion, Publicity and Public Relational activitiesī. ………….is the father of Modern Marketing.Ī. “Get out production, cut the price”- Philosophy by Henry Ford is an example of…ġ2. This of the following is not a type of Marketing Concept:ġ1. is want for specific product backed by on ability to payġ0. ……….are the form of human needs take as shaped by culture & individual personality.ĩ. Involves transfer of ownership of the goodsĨ. Involves purchase from various sources & assembled at one place – involves creation & maintenance of the stock of goods purchased & ………….
“Marketing is the activity, set of ……………… & processes for creating, communicating, delivering & …………… offerings that have value for customers, clients, partners & society.”ħ. ………… model is highly firm centric, where the firm believes that the competitive edge lies in its ability to innovate.Ħ. It’s a combination of quality, service & priceĥ. is the act of obtaining a desired object from someone by offering something in return.Ĥ. “Many people want BMW, only few are able to buy” this is an example of …ģ. “The concept of the marketing mix was developed by ‐‐‐‐‐‐‐‐‐.Ģ. IM Lap 14 - Describe methods used to design marketing research studies (i.e., descriptive, exploratory, and causal) Discuss the nature of sampling plans (i.e., who, how many, how chosen) Describe data-collection methods (e.g.1. Methods Used to Design Marketing-Research Studies IM Lap 13 - Discuss the nature of marketing research problems/issues IM Lap 15 - Describe options businesses use to obtain marketing-research data (i.e., primary and secondary research, quantitative and qualitative research) Options Businesses Use to Obtain MarketingResearch Data IM Lap 5 - Explain the nature of marketing research IM Lap 12 - Describe the need for marketing data Information Monitored for Marketing Decision IM Lap 11 - Identify data monitored for Making marketing decision makingĥ-73, 5-74 5-75, 5-76 5-77, 5-78 5-79, 5-80 PR Lap 4 - Explain the types of promotion PR Lap 1 - Identify the elements of the promotional mix PR Lap 3 - Explain types of advertising media PM Lap 6 - Explain the nature of product/service branding PM Lap 10 - Explain the nature of corporate branding PM Lap 3 - Explain the concept of product mix Briefing - Factors That Marketers Use to Position Products/Services PM Lap 8 - Describe the uses of grades and standards in marketing PM Lap 4 - Explain warranties and guarantees Briefing PI Lap 3 - Explain factors affecting pricing decisions CM Lap 1 - Explain the nature of channels of distribution Product Life Cycle Factors Affecting Pricing Decisionsįactors That Marketers Use to Position Products/Services MP Lap 2 - Explain the concept of 5-43, 5-44 marketing strategies MP Lap 3 - Explain the concept of market 5-45, 5-46 and market identification MP Lap 1 - Explain the nature of 5-47, 5-48 marketing plans PI Lap 2 - Explain the nature and scope of the pricing function PR Lap 2 - Explain the role of promotion as a marketing function SE Lap 117 - Explain the nature and scope of the selling function IM Lap 2 - Explain the nature and scope of the marketing information management function PM Lap 17 - Explain the nature and scope of the product/service management function CM Lap 2 - Explain the nature and scope of channel management MK Lap 1 - Describe marketing functions and related activitiesĮxplain the nature and scope of the marketing information management functionĮxplain the nature and scope of the product/service management functionĮxplain the nature and scope of channel management LAP/TOPIC MK Lap 4 - Explain marketing and its importance in a global economyĭescribe marketing functions and related activities TOPIC Explain marketing and its importance in a global economy PRINCIPLES OF MARKETING QUIZ DIRECTORY QUIZ PI 1A MK:001
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